Creating a product is always a thrilling adventure, but there's always that one moment when you look at your work and wonder "Will anyone actually use this?".

But that's where the real fun begins! Talking to potential users, and analyzing data from A/B testing and heat maps, it's like going on a treasure hunt for user insights. I get a kick out of understanding how people think and what motivates them to use something that I had a hand in creating. It's the perfect balance of qualitative and quantitative analysis, like chips ahoy and milk - they just go together.

When it comes to business plans, it's like decoding a secret treasure map - what's the ultimate goal? Does it align with the company's unique personality? Is the voice consistent and prominent? Do we want to make a loud splash or go for a more subtle approach? The ultimate goal is to make sure that every time someone visits our page or sees our social media, they have a delightful experience that they won't forget. We want to be remembered, but for all the right reasons.

When it comes to talking to "real live humans" about products and features, I'm your go-to person. Sure, numbers don't lie, but they can't capture the emotions people feel when they first lay their eyes on something. That's where my secret weapon comes in - open-ended questions and a relaxed approach. Not only do they help me identify pain points, but they also uncover new ones that data might have missed. I've done user acceptance testing (UAT) the traditional way, with a deployed product, and I've also worked in agile environments, where I can create designs on Figma and walk users through the user flow live.

At the end of the day, feedback is the key to keeping users happy and satisfied, and that's my ultimate goal.